Building a website for a small running business

Running a successful business is the dream of every entrepreneur. Every small business needs a constant upgrade in its running so as to keep up with the competition in the market. Starting a website is a sure way of keeping your small business relevant and on top of the competition. Creating a professional website entices customers as it portrays the seriousness and legitimacy of the small business. There are some factors that every small business owner should consider in creating a website.


Domain name

The first step in creating a website is choosing a domain name. Choosing a memorable and relevant domain name is a sure way of getting and maintaining more clients. In most cases, your domain name may be already taken. Brainstorming for an alternative domain that is related to your business brand is essential. There are 3 factors that should be considered when choosing the relevant domain name for your small business.

• Is it memorable?

• Is it brand-oriented?

• Can it be spelled easily?

With all these factors put into consideration, it becomes easy to come up with a relevant domain name. If your domain name is hard to remember, then its essence is lost. A straightforward on-brand domain name is better than a catchy one. Once you have all these factors considered, it’s the high time to do a domain search and choose the best option that comes closest to the business brand.

Branded business email address

After securing a domain name, it’s essential that you activate a business email address. A branded business email address makes your business stand out from those that use free email addresses. A branded business email address portrays the authenticity and seriousness of a business. A branded business email address provides confidence to clients and potential clients are more likely to contact the business with inquiries regarding the services and products offered.

Web hosting platform

The essence of a website is achieved when hosted. Hosting means that a website is open to the world for access to its contents. Web hosting services provide servers that store data for all websites. There are various types of web hosting services ranging from free to paid. The type of web hosting chosen depends entirely on how much resources and time that an individual is willing to spend in running the website.

Website appearance

A professional website should create a good first impression whenever a potential client visits your domain. A clear template design, professional logo and high-quality images are some of the factors that should be considered in website building. An appealing and easy-to-navigate website portrays the professionalism of every business and clients are willing to spend more time browsing through the website.

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About Ella

Becky, Steve or the other two useless ones (shhh they won't read this) form part of the Openstories team, a collaborative travel blog that we use to dump our ideas, plans and experiences onto the worldwide web. We're honored that you're hear reading this, and we'd love to hear from you. Thanks for dropping by!